The Ultimate Guide to LinkedIn Image Sizes (2026 Edition)

First impressions matter—especially in the professional world. Whether you are building your personal brand, promoting your business, or running targeted B2B ad campaigns, LinkedIn is a visual powerhouse. However, nothing screams “unprofessional” faster than a stretched profile banner, a cropped company logo, or a pixelated shared link thumbnail.

Because LinkedIn frequently updates its platform interface and display algorithms, keeping track of the correct dimensions can feel like a moving target.

To help your content stand out for all the right reasons, here is your complete, up-to-date guide to LinkedIn image sizes for profiles, company pages, posts, and ads.

1. Personal Profile Image Sizes

Your personal profile is your digital handshake. Getting these dimensions right ensures you look sharp and polished to potential employers, clients, and peers.

• Profile Picture:
  • Recommended Size: 400 x 400 pixels (can go up to 7680 x 4320 pixels).
  • Aspect Ratio: 1:1 (Square).
  • Tips: Keep your face centered, use a high-resolution headshot with good lighting, and ensure the image file is under 8MB (JPEG, GIF, or PNG). Remember that your photo displays as a circle, so avoid putting important details in the extreme corners.
• Background Photo (Banner):
  • Recommended Size: 1584 x 396 pixels.
  • Aspect Ratio: 4:1.
  • Tips: Your profile picture overlaps the bottom-left corner of your banner on desktop views. Keep crucial text, logos, or graphics on the right side or upper portion of the banner to prevent them from being obscured.

2. Company Page Image Sizes

If you are managing a brand, your company page serves as your storefront on LinkedIn.

• Company Logo:
  • Recommended Size: 300 x 300 pixels.
  • Aspect Ratio: 1:1.
  • Tips: This appears next to your company name in search results and on your feed updates. Keep it clean and centered so it scales down neatly into smaller preview circles.
• Cover Image (Hero Banner):
  • Recommended Size: 1128 x 191 pixels.
  • Aspect Ratio: Approximately 5.9:1.
  • Tips: Unlike personal banners, company banners span the entire top without a profile picture overlaying them. Use this space to showcase your company culture, a product shot, or a clear value proposition.

3. Post & Feed Image Sizes

When sharing updates, articles, or thought leadership content, visuals are your best tool for stopping the endless scroll.

• Standard Shared Image / Link Preview:
  • Recommended Size: 1200 x 627 pixels.
  • Aspect Ratio: 1.91:1.
  • Tips: When you share a blog post or website link, LinkedIn automatically pulls an Open Graph image. Design your custom link preview images to fit these exact dimensions so they don’t get awkwardly cropped.
• Square Post Image:
  • Recommended Size: 1080 x 1080 pixels.
  • Aspect Ratio: 1:1.
  • Tips: Square images take up more vertical real estate on mobile feeds than landscape images, making them a great choice for catching user attention.
• Vertical / Portrait Post Image:
  • Recommended Size: 1080 x 1350 pixels (or 1080 x 1920 pixels for a tall vertical layout).
  • Aspect Ratio: 4:5 (or 9:16).
  • Tips: Portrait images maximize mobile screen estate. Infographics and step-by-step visual guides perform exceptionally well in this format.

4. LinkedIn Ad Image Sizes

Paid campaigns require precise formatting to avoid budget-wasting automated crops or rejections from LinkedIn’s ad review system.

• Single Image Ad:
  • Landscape: 1200 x 627 pixels (1.91:1)
  • Square: 1080 x 1080 pixels (1:1)
  • Vertical: 1080 x 1350 pixels (4:5)
• Carousel Image Ad:
  • Recommended Size: 1080 x 1080 pixels.
  • Aspect Ratio: 1:1.
  • Tips: Keep file sizes under 10MB per card, and stick to PNG or JPEG formats. Carousel cards are fantastic for storytelling, data breakdowns, or multi-product showcases.
• Message Ad (Sponsored Messaging) Banner:
  • Recommended Size: 300 x 250 pixels.
  • Format: JPEG, GIF (non-animated), or PNG.

Best Practices for LinkedIn Visuals

1. Mind the Safe Zones: Always preview your images on both desktop and mobile devices. Elements placed too close to the edges risk being clipped by responsive layouts.
2. Stick to Supported Formats: Use JPEG or PNG for standard images. Avoid heavy or unsupported file types that can cause loading errors.
3. Prioritize Quality Over Clutter: Professional networks value clarity. Avoid cramming too much text into your graphics, especially for mobile users who view content on smaller screens.
4. Contrast and Readability: Ensure your text overlays have high contrast against the background so they remain legible in both dark mode and light mode viewing environments.

By adhering to these dimensions, you’ll ensure your visual assets look crisp, professional, and built for maximum engagement across the entire LinkedIn ecosystem.